FOUNDED IN 1999 · HUNTINGTON BEACH, CALIFORNIA
IN THE LAST 20 YEARS, HURLEY HAS BECOME AN ICONIC BRAND.
BORN FROM THE BEACH. BUILT FOR THE FUTURE.
OUR VALUES
HURLEY WAS FOUNDED ON THE BELIEF THAT SOMETHING BIGGER CONNECTS US ALL
Music, art, culture and the love of living outdoors and creating.
POSITIVITY
Our energy inspires the next generation.
INCLUSION
We celebrate everyone's freedom of expression.
CREATIVITY
Art and music are the threads that bind us.
ABOUT HURLEY
BORN FROM THE BEACH, BUILT FOR THE FUTURE
Founded in 1999 in Southern California, Hurley was born from a passion for surfing, skating and beach culture. From the start, the brand has been synonymous with freedom, adventure and authenticity.
For more than two decades, we've worked with the world's best athletes to develop products that take performance and style to the next level. From the best surfboards to streetwear.
WHETHER YOU'RE CHASING WAVES, ROAMING THE STREETS, OR JUST LIVING YOUR WAY — HURLEY IS HERE.
+20
YEARS OF HISTORY
100+
COUNTRIES WORLDWIDE
1999
FOUNDING YEAR
∞
WAYS TO CREATE
OUR CULTURE
FROM THE SKATEPARK TO THE CANVAS
We believe music and art are the common threads that bind us all together.
SURF
OCEAN SOUL
SKATE
URBAN FREEDOM
ART & MUSIC
FULL EXPRESSION
WELCOME TO OUR WORLD
IMAGINE THE POSSIBILITIES